Whitepaper: An Overview of Application Usage Analytics

Modern businesses generate an enormous amount of data. It is often said that data is a business’s most valuable asset. But data only becomes valuable when it is analyzed and presented in a format that decision-makers understand. Dozens of analytics platforms aim to help businesses to make the most of their data, but which is right for your business?

In this white paper, we compare three of the most popular analytics platforms: Google Analytics, Mixpanel, and Microsoft Azure Application Insights.

Using the popular MPWiki Portal, which gathers data about Microsoft products and services, as a concrete example, we take a closer look at each analytics service, comparing

• How much the platform costs to use
• The platform’s capabilities and user experience.
• Features for adding events and building funnels.
• The user interface and reporting features.

Download An Introduction to Application Usage Analytics and Services to learn about the strengths and weaknesses of these popular analytics platforms before your business invests in an analytics solution